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Hydration formula by renowned dermatologist DR.WU

Hydration boost in 1hr**

Locks in 3 common moisture leaks with the new #Hydro Face Wrap

Restore glow to the skin with the best-selling**** Ultimate Hydrating Serum

Cleansing, hydration, and sun protection are the three critical steps of skincare advocated by all dermatologists, but despite having known the importance of hydration and trying out different products, many consumers still experience loss of moisture faster than is replenished. According to Dr. Ying-Chun Wu, renowned dermatologist in Asia: "Old hydration formulas mostly focused on helping the skin replenish, attract, and retain moisture, and it was not until recent years when an increasing number of people visited the clinics for skin sensitivity, damage, dry itch, redness etc. that the cosmetic industry started directing attention to skin repair. Upon further research, we have identified three main causes of skin dryness, which are: 1. Prolonged irritation of the skin; 2. Damage to the protective barrier of the epidermis; and 3. Lack of moisture in the dermis. Hydration alone is insufficient if we do not address these three root causes." 

As a response to consumers' call, DR.WU the No. 1 clinical skincare brand has further expanded its classic Hyalucomplex collection with the introduction of "Ultimate Hydrating Serum" (a.k.a. #Hydro Face Wrap) that not only features an improved version of the industry's only patented "HYALUCMPLX" formula and new micro-molecular hyaluronic acid, but also incorporates repair and relief factors including niacinamide (B3), panthenol (B5), a triple ceramide compound, and 7 organic plant extracts to restore the skin's hydration properties, repair the protective barrier, and relieve discomfort at the same time. It is a more complete hydration solution to people with dry and sensitive skin.

24hr long-lasting moisturization in seconds

Top-selling hydration solution and winner of 43 cosmetic awards

DR.WU's "Intensive Hydrating Serum" started out as a custom mixed solution made by Dr. Ying-Chun Wu for customers of Wbeauty clinic, which was also the first product to be introduced under the DR.WU brand. The product received overwhelming praises shortly after launch, boasting the ability to deliver 24HR long-lasting hydration in seconds* that makes it one of the most popular million-unit selling hydration serum to date. DR.WU's Hyalucomplex collection has been constantly renewed since it was first introduced in 2003, claiming a total of 43 cosmetic awards to date while topping the cosmetics sales chart for years in a row. The industry's one and only patented "HYALUCMPLX" formula has now been upgraded to the 6th generation in 2022, which adds the latest micro-molecular hyaluronic acid to an already powerful mix of hyaluronic acids from Japan, Germany, and France to help attract moisture for more comprehensive benefits. Micro-molecular hyaluronic acids are hyaluronic acids that have been treated through a process called acetylation, which gives them both hydrophilic and lipophilic properties to cling more tightly onto the skin for double the hydration effect while correcting dryness.  

A more detailed explanation to the mechanisms behind the three causes of skin dryness is as follows: 1. UV ray and external irritation tend to put the skin in a prolonged state of redness, sensitivity, or discomfort that results in loss of moisture; 2. Damage to the protective barrier of the epidermis disrupts ceramide formation and lipid secretion, which weakens the skin's ability to repair itself and retain water; 3. Lack of moisture in the dermis causes loss of hyaluronic acid and makes the skin less effective at holding onto moisture. Skin dryness directly leads to conditions such as roughness, wrinkles, redness, dullness, widened pore etc.; for a fundamental solution, we should hydrate the skin using hydration factors such as hyaluronic acid and plug the moisture leak at the same time by restoring the skin's hydration properties, repairing the protective barrier, and relieving discomfort.

Upgraded formula offering improved hydration and repair

Instant hydration**, repair**, and relief ** in one hour with # Hydro Face Wrap

DR.WU's new "Ultimate Hydrating Serum" introduces multiple relief and repair factors. For instant discomfort relief, the serum incorporates niacinamide (B3), panthenol (B5), and 7 organic plant extracts comprising green tea, Asiatic pennywort, licorice, chamomile, Japanese knotweed, rosemary, and scutellaria that help reduce dryness, redness, and itchiness of the skin. For barrier repair, the serum combines ceramides 1, 3, and 6-II, a compound similar to the skin's natural lipid structure, to more quickly restore the skin's protective properties. DR.WU's new "Ultimate Hydrating Serum" (a.k.a. # Hydro Face Wrap) delivers hydration, relief, and repair in a single drop, and work to correct 6 common irritations including dryness, tightness, redness, flaking, roughness, and dullness instantly. The serum has been clinically tested to achieve 100% hydration**, 70% repair**, and 50% quick relief** in just one hour; furthermore, 100% of test subjects perceived better hydration, reduced flaking, and better glow, plumpness, and suppleness overall after 4 weeks of use***! 

DR.WU has also upgraded formulas for "Hydrating Gel Cleanser with Hyaluronic Acid" and "Extra Hydrating Lotion with Hyaluronic Acid" to incorporate the latest "HYALUCMPLX" as well as niacinamide (B3), panthenol (B5), and triple ceramide compound. "Hydrating Gel Cleanser with Hyaluronic Acid," in particular, uses natural plant-based surface active agent in place of artificial soap to produce extremely fine foams that have less friction with the skin; combined with a pH of 5.5, the solution cleans in such a gentle manner that makes it suitable even for babies. As for "Extra Hydrating Lotion with Hyaluronic Acid," the addition of plant-based squalane in high concentration not only has high skin affinity but also works to repair skin barrier, provide quick hydration, and correct dryness and roughness, thereby bringing smoothness, suppleness, and glow back to the skin. All products of DR.WU's HYALUCMPLX collection are made without alcohol, artificial fragrance, coloring, and paraben, making them suitable even for the irritable skin. They are the ultimate hydration solution to bringing moisturization back to the skin.  

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*KANTAR consumer satisfaction survey: Based on the perceived results of 30 female subjects aged between 20 and 30 after using Intensive Hydrating Essence Toner, Serum, and Extra Hydrating Lotion, 50% of whom noticed immediate hydration, while 100% of whom noticed hydrating effect that lasted 24 hours

**Functional experiment by Chia Nan University of Pharmacy & Science: Percentage of people out of 20 test subjects who exhibited improvements one hour after using DR.WU Ultimate Hydrating Serum, based on machine-measured results

***Functional experiment by Chia Nan University of Pharmacy & Science: Self-assessment results of 20 test subjects 4 weeks after using DR.WU Ultimate Hydrating Serum

****Means that DR.WU's HYALUCOMPLEX/HYALUCMPLX collection is the best-selling line of products