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DR.WU captures the Australian beauty market and enters the Amazon online shopping platform

Australia is the 12th largest economy in the world with better infrastructure and a more stable political climate compared to other countries with growing potential. The country has a vast population and the e-commerce market is growing every year. The 2016 online retail index by the National Australia Bank (NAB) shows that AU$14.7 billion was transacted online, with overseas consumption accounting for more than 40% of the total and beauty-related products have grown by more than 15%, with the numbers growing each year. With high living standards and high purchasing power, there is potential for its beauty market to grow. Australia's skincare preferences are different from the Japanese and Korean markets. They prefer natural and effective products. With this insight, Dr Wu, as the leading medical beauty brand, entered Amazon with its simple yet powerful products that come in multiple combinations as well as the bonus of free-shipping.  Dr Wu sets out to bring a refreshing skin care experience for the Australian market while continuing to expand globally and achieve more milestones as the leading brand of Asia.