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DR.WU the No. 1 clinical skincare brand enters Japan!
Overturning the Japanese skincare concept

with Taiwan's proprietary Mandelik formula

 

After establishing overseas presence in 9 countries, DR.WU expanded its sales frontier this year to Japan, one of the most competitive cosmetics markets in the world. Prior to the entry, DR.WU's products had already been highly recommended by popular Japanese cosmetics blogger Ai Matsumoto among many other influencers, and named a must-buy souvenir when traveling to Taiwan by travel guidebook - るるぶ (Rurubu) for two consecutive years. Even Japanese consumers who are very particular about quality have succumbed to the charm of DR.WU and found the brand "very appealing to their taste"!

 

Mandelik launched on Amazon and Yahoo! JAPAN amidst an ocean of Japanese skincare solutions


The Taiwanese culture has appealed to Japanese people for many years; from boba tea, pineapple tart to night market snacks, visitors now add skincare products such as face masks, serums, and essence oils to the list. Being the No. 1 clinical skincare brand in Taiwan, DR.WU with its professional know-how and competitive product lineup has made its way into online platforms including Amazon, Yahoo!, and Rakuten, and will surely revolutionize skincare in Japan.

To succeed in a market such as Japan that has long dominated in cosmetics technology, a product will have to first satisfy Japanese consumers' attention to details and pass the nation's strict safety assessments. All of DR.WU's products undergo 70 tests and are made free of 200 additives, which therefore makes it one of the few Taiwanese brands to enter Japan. The Japanese people have been adopting a rigid skincare routine that dates back hundreds of years, and DR.WU's proprietary "Mandelik" solution seeks to completely overturn this tradition! According to surveys, Japanese consumers are commonly troubled by widened pores, acnes, and pimples, but are just as equally concerned about how skincare solutions may cause excessive irritation to the skin. This dilemma is exactly what mandelic acid aims to address, as it not only promotes renewal of the stratum corneum, eliminates acne, and tightens pore from the root, but is also the least irritative and has high skin-affinity among all acids, making it suitable even for the sensitive skin. These amazing properties astonished Japanese consumers from the moment the product was launched, and users gasped in awe as they witnessed how instantaneously the product made a difference. 

 

DR.WU - a promising clinical skincare brand from Taiwan


The recent product press conference held in Tokyo invited Ms Aoi Funayama, a highly respected cosmetics expert in Japan, and DR.WU's senior instructor Rita to explain the product. Given the increasing demand for cosmetic medicine in Asia, the media was particularly curious about DR.WU's solutions for acnes, pimples, and pore problems, including the Mandelik system, the Hyalucomplex system, and the Intensive Repairing Serum with Squalane (rated No. 1 serum by UrCosme (@cosme TAIWAN)), and looked forward to how DR.WU may bring new skincare experience to females in Japan. DR.WU also plans to take part in COSME TOKYO, Japan's largest cosmetics exhibition, from January 20th to 22nd, where it hopes to appeal to a larger group of female audience and revolutionize skincare in Japan with clinical-grade solutions from Taiwan!

DR.WU products will officially launch in Japan in mid-February, and pre-orders can be submitted over DR.WU's Japan website at www.drwu.jp. Flagship stores will be opened on e-commerce channels such as Amazon.CO.JP, Yahoo! JAPAN, and Rakuten, and the brand has much to look forward to in the future!