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Ultra refreshing! Consistent sun protection for 8 hours*
DR.WU introduces upgraded sunscreen lineup for total sun protection

Two new products with revolutionary water-resistance and low-sensitivity formula

As we are likely to encounter perhaps one of the driest summers in history, be ready to protect yourself from UV burns, tans, and signs of aging with effective sun protection. But how do we determine the effectiveness of sun protection besides common measurements such as SPF and PA? According to Ying-Chin Wu, Asia's renowned dermatologist: "SPF and PA alone do not tell the full story! Consumers should also choose sun protections that 1. block both UVA and UVB waves; 2. offer consistent protection for extended periods of time; and 3. contain hydration and repairing ingredients such as hyaluronic acid and cica for quick recovery after sun exposure. Only solutions that feature all three elements can protect us from UV burns, tans, and aging."


DR.WU introduces upgraded sunscreen lineup
Ultra-high sun protection rating! Consistent sun protection for 8 hours across the entire line

Backed by years of research and overwhelming user recommendations, DR.WU will be introducing its entire sunscreen line this year with enhanced formula. All sunscreen products will feature DR.WU's exclusive Sunscreen+ system with SPF50/PA+++ ratings to block both UVA and UVB rays for the most comprehensive sun protection! They have also been professionally tested to offer consistent sun protection for up to 8 hours! Unlike ordinary sunscreens that wear off after two hours, DR.WU has  covered for extended hours like none other. Furthermore, with the addition of hydrating and repairing agents such as NASHA-grade hyaluronic acid, cica extract, glycoin extract, and B3 and B5 vitamins, they provide long-lasting hydration effects and quickly relieve discomfort from sun exposure. This combination of "protection + repair" is the perfect solution to preventing UV burns and tans. All 5 sunscreens have been designed to be gentle on the skin without alcohol, artificial fragrance, coloring, and paraben, and offer sun protection for all skin conditions!


Two new offerings in DR.WU's sunscreen lineup 
Personally designed by reputable dermatologists! Suitable for sensitive skin and outdoor activities

DR.WU introduces two new products to its sunscreen line this year: "UV Protect Mineral Lotion SPF50+" for children and those with sensitive skin, and "UV Extreme Protect Lotion SPF50+" for outdoor activities. "DR.WU UV Protect Mineral Lotion SPF50+" is an all-physical UVA+UVB sun protection solution that incorporates repairing agents including cica and glycoin extracts for quick relief of discomfort from sun exposure and long-lasting hydration effect. Unlike ordinary physical sunscreens that tend to be sticky and hard to spread, the product features an exclusive hive-like structure to lighten up the texture and ensure effective physical protection without leaving white residues. This gentle solution is suitable for those with sensitive skin, including children. "DR.WU UV Extreme Protect Lotion SPF50+," on the other hand, is produced in the form of emulsion and passes the rigorous water resistance of COLIPA in the EU to ensure high degree of sun protection even when covered in sweat. The product features unique UV reflection technology that forms a tightly interlaced protective net over the skin to block against irritations and harm from the external environment. DR.WU also places great emphasis on the protection of the environment and maritime life. Both "UV Protect Mineral Lotion SPF50+" and "Extreme Protect Lotion SPF50+" have conformed with the ocean friendliness standards of Hawaii and Palau, so that users can have a safe and fun day out at beach without harming the ocean. 


Calling support for burn victims! 

Donating 250 DR.WU UV Protect Mineral Lotions 
DR.WU's WU CARE charity program launched in the previous year was met with overwhelming response. All 1,000 Hyalucomplex Extreme Hydrating Hand Creams have been sold with 100% of the proceeds donated to [Mental and Physical Reconstruction Program For Burn and Facial Injury Victims] of Sunshine Social Welfare Foundation**. This year, DR.WU continues to care for burn victims and has donated 50 units of "UV Protect Mineral Lotion SPF50+" to members of Sunshine Social Welfare Foundation. The product offers physical protection through a low-sensitivity formula and hive-like structure; its light and gentle texture makes it an ideal sunscreen for those who have suffered skin damage, and has been highly praised among burn victims. In an attempt to direct more public awareness towards burn victims, DR.WU will be donating 200 "UV Protect Mineral Lotion SPF50+" to Sunshine Social Welfare Foundation; furthermore, those who make a single donation of NT$3,600 or monthly donations of NT$300 for a full year to Sunshine Social Welfare Foundation will be given one "UV Protect Mineral Lotion" effective immediately.