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DR.WU – The NO.1 Clinical Skincare Brand
Winner of the 2022 SHOPLINE Brand Awards:
Outstanding eCommerce Brand Award

Standing out from more than 200 merchants participating in the 2022 SHOPLINE Brand Awards, DR.WU won the Outstanding eCommerce Brand Award! DR.WU’s use of rich visuals to convey the brand’s essence, use of skin science to back continuous development of innovative products, and creation of a diverse consumer shopping experience have received critical acclaim from a panel of industry experts across fields and government agencies.

Keeps optimizing online services to become the website with the most trustworthy content

Consumers’ shopping behavior has dramatically moved from physical stores to online platforms due to COVID-19. Since adopting SHOPLINE’s website system in September of 2021, DR.WU has been committed to elevating the shopping experience and services of its official website. First in conveying the brand’s essence, one of the judges commented that, “once you land on the website, read the rotating banners on the homepage for 3 minutes and you’ll be able to grasp the brand’s essence–create the most impeccable skin in the simplest and most effective way.” 

Second, in product innovation, DR.WU has been providing safe and various solutions backed by dermatologists to consumers’ different skin problems and seasonal requirements. Emphasizing higher safety standards than other industry players, DR.WU subjects all its products under 26 third-party tests including 6 on microorganisms, 8 on heavy metals, 10 on plasticizers, and on PH value and formaldehyde. Furthermore, all products are free of colorants, alcohol, and MI/ MCI/ PARABEN preservatives. Rigorous steps are taken to ensure the quality and safety of products so that people with sensitive skin can be rest-assured when applying them. 

Thirdly, in enhancing consumers’ shopping experience, apart from raising the level of data security for a safer shopping environment, DR.WU also streamlined procedures to make online shopping more “convenient.” With a straightforward user flow on the webpage, consumers can more easily find necessary information. Lastly, in elevating professionalism, DR.WU added the Beauty Column and Ingredients Glossary to its website. Rich content of professional knowledge in plain and jargon-free writing are provided by Dr. Wu, Asia-renowned dermatology professor of National Taiwan University, and his team of doctors from WBeauty Clinics. Featured articles include topics on skincare mistakes to avoid, introduction of ingredients, troubleshooting skincare issues and so on, offering consumers a comprehensive guide to beautiful skin at all times. The goal is to assist everyone in picking the most suitable skincare products to look radiant. 

Be beautiful and rewarded: shield your wallet from skyrocketing prices!

In addition to rich website content, DR.WU also launched the WU CLUB member privileges program to integrate members from physical and online channels. WU Points can be accumulated by simply scanning QR codes on product boxes. WU fans are welcomed to log in to the official website any time to enjoy numerous offers such as the birthday gift, upgrade gift, QR code gift and referral gift. More exclusive offers, website optimization and various new beauty advice are to be provided to all WU fans: DR.WU would like to join WU fans in the effort to be better, more at ease and beautiful!